The athletic apparel retailer also boosts site visits by 50% using customer analytics platform AgilOne.
Brad Weitz was vice president of operations and analytics at Autonomy-Optimost, where he oversaw all client services.
Maxymiser, the leading global provider of multivariate testing and website personalization, today announced the hiring of Brad Weitz as Director of Client Services. In his new role, Weitz will be responsible for developing and managing all client relationships with a 360-degree digital marketing strategy for improving content optimization, increasing website conversion rates and producing outstanding marketing ROI. Weitz will also build on his unique experience of having worked on both the client and vendor sides of conversion rate optimization to create true strategic partnerships with all Maxymiser clients—helping their marketing teams develop a corporate culture of testing and approach their online and offline businesses from a more valuable, data-proven perspective.
“We wanted the best in the industry to lead our Client Services team, and Brad is our ideal hire,” said Mark Simpson, CEO, Maxymiser. “His unique approach to client relationships, with his emphasis on an end-to-end brand partnership, is the perfect fit for Maxymiser’s commitment to providing the best customer service along with outstanding results for our clients. Maxymiser has the highest customer retention rates in the industry, and with Brad on our team, we’ll ensure these don’t falter.”
Prior to joining Maxymiser, Weitz was Vice President of Operations and Analytics at Autonomy-Optimost, where he oversaw all client services, including technical implementation and analytic insight for multivariate testing, product recommendations, and personalization. Prior to Autonomy, Weitz worked for ESPN as a Database Marketing Analyst, taking holistic views of how customers interacted with the brand across a variety of media. During his tenure, Weitz dramatically improved Fantasy Football and Insider subscriptions, as well as boosted advertising inventory—ultimately helping the company increase its digital marketing and media revenues by 35 percent.
Weitz holds a Bachelor of the Arts in Marketing and Finance from the Kelly Business School at Indiana University. He lives in Clifton, New Jersey with his wife and eight-month-old daughter.