January 27, 2011, 4:27 PM

Payless names a new chief marketing officer

Vincent DeSantis will lead the shoe retailer’s digital, mobile and social efforts.

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Payless ShoeSource Inc. has promoted Vincent DeSantis to senior vice president and chief marketing officer.  His new responsibilities include the shoe retailer’s digital, mobile and social initiatives, along with  marketing strategy for the company’s 4,500 stores; its portfolio of brands including Airwalk, Champion and Dexter; customer relationship management; multicultural marketing and public relations.

He reports to CEO LuAnn Via.

He joined the shoe retailer, No. 313 in the Internet Retailer Top 500 Guide, in 2008, as vice president, consumer and brand marketing. His previous job was divisional senior vice president, marketing.

"Vincent's leadership and strategic insights over the past three years, particularly as we have moved into new marketing channels such as mobile commerce and social media, have demonstrated that it's time to expand his leadership role to help take Payless to the next level," says Via.

Payless ShoeSource is a unit of Collective Brands Inc.

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