Retailers shift their ad spending from TV, radio and print ads to digital ads.
The electronics retailer employs technology from Adgregate Markets.
Crutchfield Corp. has launched a store on Facebook. Consumers can shop on the social network for products from the web and catalog retailer of car stereos and other electronics, though the store redirects them to Crutchfield’s main e-commerce site for purchases.
Crutchfield, No. 108 in the Internet Retailer Top 500 Guide, launched the store using Adgregate Markets’ ShopFans technology. ShopFans is a Facebook application. “Crutchfield’s product presentations are the best in our industry,” says Jeff Kitchen, the retailer’s online community manager. “We’re glad we can make them more accessible to our fans.”
Crutchfield has more than 23,000 Facebook fans. The ShopFans application enables the retailer to track Facebook conversations about Crutchfield products and also resulting conversions. The retailer eventually plans to add a feature on Facebook that enables consumers to buy products from the retailer’s social networking page.