The tools build on the vast amount of information Google knows about consumers.
New Interactive ‘Style Studio’ Debuted Black Friday with romotions on Facebook and company sites.
December 13, 2010 – Aliso Viejo, CA – Pipit Interactive today announced that Guess? has selected PurchLive to provide a new interactive social shopping experience for three of its brands, Guess?, G by Guess and Guess by Marciano. Dubbed the Style Studio, Virtual Look Book and Creative Studio respectively, the interactive environment debuted Black Friday on the Guess sites and Facebook, offering visitors the chance to create custom product collections, share them with friends and other shoppers, enter special promotions, and purchase their outfits.
“We are pleased Guess? has selected PurchLive and look forward to working with them closely over the holiday season to accomplish their merchandising goals. By combining the power of consumer-generated content, real-time community interaction and data-driven merchandising, PurchLive transforms a website -- and now a Facebook page -- into a powerful and profitable consumer-driven online store,” observed Pipit CEO Michael Stephens.
Purchlive provides an experience that allows shoppers to promote a retailer’s brand while providing a new rich set of behavioral analytics that will help retailers merchandise more effectively. Purchlive uncovers patterns in customer behavior, such as:
Understanding what sells with what and to whom?
Who are the social “purchase influencers”?
Understanding shopping habits across their web site and Facebook.
Who shared collections on Facebook?
Retailers can use this knowledge to improve promotions, sales, layouts, and stocking levels, while allowing their customers to promote brand awareness.
Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. As of October 30, 2010, the Company owned and operated 473 retail stores in the United States and Canada and operated 880 retail stores outside of the United States and Canada, of which 172 were directly owned. The Company also distributes its products through better department and specialty stores around the world. For more information about the Company, please visit www.guess.com.