The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
Online golf retailer first IR Top 500 Sporting Goods Retailer to Launch on Facebook
Adgregate Markets, the leader in secure social commerce, announced that RockBottomGolf.com has selected Adgregate’s ShopFans to launch secure social shopping on the retailer’s Facebook page.
RockBottomGolf.com teed off with ShopFans this week, launching 24-hour flash sales on the company’s Facebook page. The "Deal of the Day" showcases one product, highlighting a start and end time, and is available exclusively to RockBottomGolf.com’s fan base, the “Rockheads.”
RockBottomGolf.com joins Adgregate's rapidly growing list of Internet Retailer Top 500 clients who have chosen Adgregate to power its secure social commerce.RockBottomGolf.com is ranked in the top 300 of IR's Top 500 List and 13th within the list’s sporting goods category, with more than $31.5M in 2009 online sales.
RockBottomGolf.com’s more than 6,800 Facebook “Rockheads” can now complete purchases directly within the Deal of the Day without compromising security and privacy, as well as virally promote and share the featured product, all through the social ‘hooks’ within Facebook. A timer counts down in 24-hour intervals, while Rockheads can utilize a graphic zoom on the product’s main image. For the sake of passing the word on to friends, a “share” button is featured in the upper right corner, enticing users to check out the Deal of the Day.
Adgregate integrated with Channel Advisor to enable secure Facebook transactions to be seamlessly transmitted to RockBottomGolf.com.“We are excited to give our customers the option to make purchases while we’re having fun with them on Facebook. We get questions, feedback and see a lot of Rockhead to Rockhead interaction already, and ShopFans lets us add an entirely new and necessary dimension to our page,” said Brian Schwank, Director of Marketing for RockBottomGolf.com. “An added bonus is that ShopFans lets us track product dwell time, purchase intent and conversion. These measurements will be useful in tailoring Deal of the Day promotions we create with ShopFans.”
In addition to the Deal of the Day, RockBottomGolf.com will leverage ShopFans to showcase best selling products and other specialty categories. These specialty showcases will be available for purchase by Rockheads, allowing them to complete the transaction and checkout processes within Facebook. “The value of social commerce is only as good as the incentives presented to its fan base,” said Henry Wong, CEO of Adgregate Markets. “RockBottomGolf.com’s Deal of the Day will not only guarantee an increase of fans, but also the viral spread of its ‘fans only’ promotion to its diehard “Rockheads."
A recent Consumer Reports study found that 71% of consumers look for a trustmark or privacy seal before doing online business with a merchant. Unlike existing social commerce solutions offered, ShopFans is the only secure commerce application on Facebook, and has won the public endorsements from both security and privacy heavyweights, McAfee and TRUSTe.
RockBottomGolf.com has evolved into one of the top discount golf retailers in the world. Their core philosophy is to provide golfers with incredible deals on top quality golf equipment. RBG does this by buying huge lots of closeout merchandise, keeping overhead as low as possible, leveraging technology, and passing the savings on to consumers. Prices on available items are the cheapest that shoppers will find, guaranteed! RockBottomGolf.com is the first choice for the greatest deals in golf. For more information, visit www.rockbottomgolf.com.
About Adgregate Markets
Adgregate Markets is the leading provider of secure advertising and social commerce solutions. ShopFans™ turns social shopping on Facebook from conversations into conversions and is the only secure social commerce solution in the market. ShopAds™ guide prospective customers from the point of discovery to the point of purchase entirely within innovative online and mobile ads. SecureAds™ are the world's most secure ads for customer engagement. Adgregate is a privately held company based in the San Francisco Bay Area and is venture-backed by leading investors. Adgregate has received numerous industry awards for its innovative advertising technology, including ad:tech’s White Hot Company, TechCrunch50 Finalist, and AlwaysOn OnMedia 100 Winner, recognizing the top private companies in digital media and advertising. For additional information, please visit www.adgregate.com.