December 22, 2010, 11:54 AM execs build a new business

Marissa Colwell and Craig Stilwell create an online boutique for women.

Lead Photo

Marissa Colwell

Former executives Marissa Colwell and Craig Stilwell have formed an e-retail venture called Redefined Partners Inc., which this month launched its first online store,

Colwell , CEO of Redefined Partners, was director of media and public relations at until June. Stillwell, chief marketing officer of Redefined Partners, was executive vice president of marketing and a partner in Build, formerly Improvement Direct, No. 97 in the Internet Retailer Top 500 Guide. He left Build when it was acquired in August 2007. Stilwell was a founder in 2001 of Clear Capital, which later was acquired by Improvement Direct. is a gift boutique for women featuring gifts that the company stocks and ships from its warehouse in Chico, CA.

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