Retailers shift their ad spending from TV, radio and print ads to digital ads.
The online auction site shows where shoppers can find products nearby.
EBay Inc. this week launched GiftsNearby.eBay.com, a service that shows eBay shoppers where they can find products such as popular toys at major retailers near their locations. EBay says the service integrates the localization features of Milo, a local shopping engine eBay bought earlier this month.
In relation to the launch, eBay announced a deal with electronics retailer Best Buy, No. 10 in Internet Retailer’s Top 500 Guide, that lets eBay shoppers buy from Best Buy’s e-commerce site through GiftsNearby.eBay.com and pick purchases up in a Best Buy store. When a consumer decides to buy an item from Best Buy, he is taken to a co-branded eBay and Best Buy checkout page where he signs in with his Best Buy account credentials or creates a Best Buy account. Consumers also earn eBay Bucks.
The offer also incorporates the eBay loyalty rewards program that typically enables members to earn discounts on future eBay purchases. Purchases made through the GiftsNearby service enable shoppers to earn future eBay discounts from their Best Buy purchases.
GiftsNearby.eBay.com features products from such categories as toys, cameras, electronics and video games. Retailers such as Target and Toys ‘R’ Us show up in search results listed by the ZIP code nearest the shopper. The service also provides directions to bricks-and-mortar stores. Shoppers can click to see traditional eBay seller listings for the selected item.
“This holiday season, eBay has moved beyond e-commerce, and become a shopping destination across mobile commerce, social commerce and, now, local commerce,” says Christopher Payne, head of eBay North America. “As online and offline commerce continue to blur, we continue to introduce innovative ways to help shoppers get the best deals available anytime, anywhere, any way they want them.”