Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
The Internet Retailer Online Retail Index gained 0.27% last week, led by e-retailer drugstore.com.
E-commerce stocks have bounced back nicely from the recession, and continue to trend upwards as online holiday season sales reports remain strong.
The Internet Retailer Online Retail Index gained 0.27% last week, and is now up 35.8% for the year. The index is made up of the stocks of 25 online retailers and e-commerce technology providers.
The broader market advanced faster than the Online Retail Index last week, with the Dow Jones Industrial Average up 0.72% and the Standard & Poor’s 500 Index ahead 0.28%. However, those major indexes have made more modest gains for 2010, with the Dow up 10.2% and the S&P ahead 11.6%.
The Online Retail Index was led last week by e-retailer drugstore.com, which gained 16.7%. The online retailer reported its strongest online and mobile sales day ever on the Monday after Thanksgiving, a day when e-retail sales surpassed $1 billion for the first time in a single day, according to comScore Inc.
Here are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:
• drugstore.com, 16.7%
• LivePerson, 11.3%
• NutriSystem, 4.3%
• Keynote Systems, 3.9%
Here are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:
• Digital River, -10.3%
• Netflix, -7.5%
• DemandTec, -6.7%
• GSI, -6.6%
• U.S. Auto Parts Network, -5.0%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), Vitacost.com Inc. and VistaPrint Ltd.