The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Linda Peters, who worked at Sephora.com, will help build a men’s apparel site.
Cocosa.com, an e-commerce site based in the United Kingdom that sells high-end women’s apparel to members, has hired Linda Peters as managing director.
She helped developed Sephora.com, an online beauty products retailer, and co-founded the Centre for Fashion Enterprise at the University of Arts London, says Bauer Media, which owns Cocosa. Most recently she was CEO of AH Lifestyle Ltd. and remains on the board of the fashion retailer. Sephora is No. 112 in the Internet Retailer Top 500 Guide.
Peters replaces Andrew Robb, who left the job six months ago to join online retailer Farfetch.
Peters joins Cocosa.com as it prepares to launch products for men’s apparel shoppers, says Muriel Zingraff, Cocosa’s board director.
“Her experience will be a huge lift as we further develop potential and grow the business,” Zingraff says. Cocosa did not say when it would launch the site for men, but says that, like the women’s site, sales will be offered only to members, and at prices up to 80% off retail.