Retailers shift their ad spending from TV, radio and print ads to digital ads.
The partnership powers apps with recommendations on huge database of books, music, and movies.
EMERYVILLE, CA–December 13, 2010–Alibris, a division of Monsoon Commerce Solutions and the world's most advanced online media marketplace provider for sellers of new and used books, textbooks, music, and movies, and Mashery, the leading provider of API management tools, announced the launch of the Alibris Application Programming Interface (API) Portal.
Built using Mashery’s solution, the Alibris API enables developers to build applications that access the Monsoon Commerce Solutions network of independent sellers and their vast selection of over 140 million competitively priced inventory items. Additionally, the Alibris API offers access to extensive data on nine million titles, customer reviews, and Alibris’s recommendation engine.
The Alibris API was used to build the new “Alibris Recommends” application for the iPhone, iPad, and iPod Touch, introduced today and available in Apple’s App store. The application utilizes Alibris’s search and recommendation APIs to help users find books they’ll love.
“By providing application developers with access to our extensive inventory and Alibris’s exclusive recommendation ability, we are extending Alibris’s reach to a variety of platforms and devices,” said Liz Derr, COO of Monsoon Commerce Solutions. “We’re also giving developers new opportunities to profit from their work by building apps that drive users to Alibris’s new mobile-optimized e-commerce site.”
Alibris Developer Portal: http://developer.alibris.com/
The Alibris Developer Portal includes technical documentation, developer forums, and sample code libraries. As an added incentive, developers can sign up for the Alibris affiliate program and earn five percent or more on all merchandise purchases they drive to Alibris.com.
“Leveraging APIs, Alibris is innovating in an industry undergoing rapid transformation,” said Oren Michels, CEO of Mashery. “The combination of the Alibris APIs and our developer community meets an untapped need for independent booksellers to remain relevant in an evolving space.”
About Alibris and Monsoon Commerce SolutionsAlibris.com, a premier online marketplace, is the retail division of Monsoon Commerce Solutions (MCS). MCS helps online sellers and retailers grow their sales through online marketplaces. Learn more at www.monsooncommerce.com.
About MasheryMashery’s API management tools and strategic services help companies connect with customers and partners in a changing digital world. Visit www.mashery.com.