Amazon aims to counter discontent over last year’s sale with offers of TVs, toys and meetings with celebrities.
The Internet Retailer Online Retail Index gained 2.14% last week, led by online retailers.
It’s been a tough year for shareholders of online jewelry retailer Blue Nile, whose stock price is still down nearly 12% in 2010. However, Blue Nile sparkled last week, as did the shares of most of the online retailers featured in the Internet Retailer Online Retail Index, which also includes the stocks of e-commerce technology providers.
However, the broader stock market did even better. The Dow Jones Industrial Average gained 2.62% for the week, and the Standard & Poor’s 500 Index surged ahead 2.97%.
Here are the best-performing stocks last week in the Online Retail Index and the gain in stock price for each:
Blue Nile, 22.5%
United Online, 8.9%
Here are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:
Digital River, -2.5%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), Vitacost.com Inc. and VistaPrint Ltd.