December 6, 2010, 11:21 AM

Blue Nile leads the way as e-retailer stocks surge

The Internet Retailer Online Retail Index gained 2.14% last week, led by online retailers.

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It’s been a tough year for shareholders of online jewelry retailer Blue Nile, whose stock price is still down nearly 12% in 2010. However, Blue Nile sparkled last week, as did the shares of most of the online retailers featured in the Internet Retailer Online Retail Index, which also includes the stocks of e-commerce technology providers.

Blue Nile gained 22.5% last week, and retailers represented the top 12 performers in the Online Retail Index, which gained 2.14% following strong Thanksgiving holiday web sales results.

However, the broader stock market did even better. The Dow Jones Industrial Average gained 2.62% for the week, and the Standard & Poor’s 500 Index surged ahead 2.97%.

Here are the best-performing stocks last week in the Online Retail Index and the gain in stock price for each:

Blue Nile, 22.5%

Overstock, 11.2%

United Online, 8.9%

RealNetworks, 7.6%

Shutterfly, 7.2%


Here are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:

Vitacost, -8.7%

NutriSystem, -7.8%

eBay, -4.9%

Netflix, -3.3%

Digital River, -2.5%

The 25 companies in the Internet Retailer Online Retail Index are: Inc., Akamai Technologies, Inc., American Greetings Corp., Art Technology Group Inc., Inc., Blue Nile Inc., DemandTec Inc., Digital River Inc., Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of, Inc. and VistaPrint Ltd.

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