More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
New Interview Show Produced by Hudsun Media
Leader in online luxury retail Gilt Groupe, Inc. announces the launch of "UNRACKED with GILT GROUPE", an original web series in partnership with Hudsun Media production company and style expert / entrepreneur Stefani Greenfield. The interview series, an order of eight episodes and hosted by Ms. Greenfield herself, will be distributed widely across multiple platforms. The show is set to debut on December 6th, launching one episode a week with a break, the week of the 27th, for the holiday period. A comprehensive media plan reaching millions of viewers is also in place.
"UNRACKED with GILT GROUPE" is an innovative series of interviews where fashion and lifestyle icons reveal industry secrets. In a no holds barred creative and revealing conversation with SCOOP founder and serial entrepreneur Stefani Greenfield, these tastemakers get comfortable and provide exciting content for fashionistas to watch. From Molly Sims to Diane Von Furstenberg to Gossip Girl's Eric Damon, the interviewees are the leaders in their fields.
"As the business of fashion becomes more and more intertwined with the internet it stands to reason that it's a great place to launch content," said Stefani Greenfield. "This is a show I've wanted to do for a long time so I'm thrilled to be involved in this partnership."
There will be two editions of each show available in this unique distribution process: one shorter five minute version of each will be distributed widely across all digital media platforms with longer, more in depth, editions available exclusively on Gilt.com.
"At Gilt Groupe we are focused on providing access to coveted products and services for our membership," said Jyothi Rao, GM of Gilt Groupe's Women's business, "bringing them fresh content through the form of a web series is an extension of this."
"We are incredibly excited to be in business with a company as innovative as Gilt Groupe," said Michael Rourke CEO of Hudsun media. "They are one of the fashion industries' real thought leaders and to have our first fashion web series with them is a dream come true. That coupled with Stefani Greenfield as our host and partner makes this a must see for anyone interested in the behind the scenes of fashion and style."
Please go to www.gilt.com/unracked to gain access to the series, see a preview of what's to come and be taken to all episodes as and when they run (launching 12/6 at Noon ET)
ABOUT GILT GROUPE, INC.
Gilt Groupe is an innovative e-commerce company offering highly coveted products and experiences at insider prices. Each day, Gilt offers its members a new, curated selection of merchandise, including apparel, accessories and lifestyle products for women, men and children, home entertaining and decor, along with luxury travel packages and fantastic offers on local services and experiences. Most sales start at noon ET and last only 36 hours, making Gilt.com an addictive destination for aspirational shoppers from coast to coast.
ABOUT STEFANI GREENFIELD
Stefani Greenfield is a fashion pioneer and seasoned television personality. After successful years at DKNY and ESPRIT, Greenfield realized her dream of creating "The Ultimate Closet" when she launched the trailblazing retail company SCOOP in 1996. So trailblazing was the concept of gleaning the best of high and low fashion, ready-to-wear with undiscovered talent, SCOOP became a phenomenon, and now includes 14 stores nationwide. Her newest venture is a fashion consulting business called My Next Act which works to blend fashion and entertainment. Greenfield's outgoing nature has led her to regular appearances on The Today Show and as a judge on Launch my Line.
ABOUT hud:sun media
Hudsun Media (www.hudsunmedia.com), a member of the MDC Partners network (www.mdc-partners.com),is an entertainment company dedicated to the art of storytelling across every platform. Hudsun creatives hold the singular mission of producing quality content centered around dynamic characters that resonate with niche and broad audiences alike. Through Hudsun's partnership with MDC and the wider advertising community, brands have a unique opportunity to tap into Hudsun's entertainment pipeline and become a part of the creative conversation at the earliest possible moment. Formed in early 2010, Hudsun has just wrapped production on a new prime-time reality series for Bravo "Pregnant in Heels," featuring maternity guru Rosie Pope. On January 18th, 2011, Hudsun will launch in partnership with The Barbie(R) brand, "Genuine Ken: The Search for The Great American Boyfriend." The eight episode reality competition series will receive unprecedented exposure on hulu.com. In addition, Hudsun Media is in production on a 24-episode order of the groundbreaking animated digital series "Trailer Trash" with artist Todd Goldman for Lionsgate.