The high-end fashion retailer is piloting beacons in three stores, using the mobile technology to send shoppers directions to in-store events.
The big day’s m-commerce sales bolster eBay’s strategic view that “mobile is the future.”
Mobile commerce sales just keep on rolling in at eBay Inc. On Monday, the first Monday after Thanksgiving often referred to as Cyber Monday because of heavy online sales, eBay’s U.S. m-commerce sales were up 146% compared with Cyber Monday 2009. EBay did not disclose specific numbers, but says it is on track to nearly triple annual mobile sales from $600 million in 2009 to more than $1.5 billion this year.
“This holiday season’s strong growth speaks for itself: mobile is the future of shopping,” says Steve Yankovich, vice president, mobile, at eBay. “People are realizing more than ever that you can shop smarter by taking your phone with you when you hit the mall—or by avoiding the mall altogether. Whether you’re hunting for fashion, deals, or comparing prices, eBay mobile apps bridge the gap between online and in-store shopping and put the world’s largest online marketplace right in your pocket.”
California, Florida, Maryland, Nevada and Pennsylvania led the way on Monday as the top mobile commerce shopping states for eBay. Mobile shopping peaked between 8 p.m. and 10 p.m. Eastern time.
On Black Friday, the busy shopping day after Thanksgiving, eBay m-commerce sales in the U.S. nearly doubled over Black Friday 2009.
For the holiday weekend, eBay says the iPhone was the leading mobile platform, with approximately two-thirds of eBay m-commerce sales coming from iPhone users. The remaining third came from Android, BlackBerry, Windows Phone 7 and mobile web users.