December 1, 2010, 12:00 AM

... as Amazon grows by acquisition

Amazon acquires Quidsi in a deal valued at $500 million.

Amazon made another purchase in November to satisfy its growing appetite for acquiring thriving niche web retailers: Quidsi Inc., the parent company of and two other e-commerce sites focused on mothers and families.

Amazon is acquiring Quidsi in a deal valued at $500 million. As part of the deal, Amazon will acquire all outstanding shares of Quidsi and assume about $45 million in debt and related costs, Amazon says. The deal is expected to close this month.

The Quidsi acquisition is Amazon’s third in recent months and fourth in about a year. In October, Amazon acquired, a fashion and lifestyle online buying community with more than 6 million members in countries including Spain, Germany and Italy, for an undisclosed price. In June Amazon also acquired daily deal site, one of the pioneers in offering one-day bargains. Terms of the deal weren’t announced. Also in September Amazon purchased, an online music store and social media site.

comments powered by Disqus




From The IR Blog


David Jones / E-Commerce

Countdown to Black Friday: mobile & web performance

Retail websites are becoming slower and heavier as the big shopping days near.


Mollie Spilman / Mobile Commerce

How to reach the cross-device shopper

Mobile browsing precedes a third of desktop buying, making it essential that retailers cater to ...