The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Amazon acquires Quidsi in a deal valued at $500 million.
Amazon made another purchase in November to satisfy its growing appetite for acquiring thriving niche web retailers: Quidsi Inc., the parent company of Diapers.com and two other e-commerce sites focused on mothers and families.
Amazon is acquiring Quidsi in a deal valued at $500 million. As part of the deal, Amazon will acquire all outstanding shares of Quidsi and assume about $45 million in debt and related costs, Amazon says. The deal is expected to close this month.
The Quidsi acquisition is Amazon’s third in recent months and fourth in about a year. In October, Amazon acquired BuyVIP.com, a fashion and lifestyle online buying community with more than 6 million members in countries including Spain, Germany and Italy, for an undisclosed price. In June Amazon also acquired daily deal site Woot.com, one of the pioneers in offering one-day bargains. Terms of the deal weren’t announced. Also in September Amazon purchased AmieStreet.com, an online music store and social media site.