December 1, 2010, 12:00 AM

... as Amazon grows by acquisition

Amazon acquires Quidsi in a deal valued at $500 million.

Amazon made another purchase in November to satisfy its growing appetite for acquiring thriving niche web retailers: Quidsi Inc., the parent company of Diapers.com and two other e-commerce sites focused on mothers and families.

Amazon is acquiring Quidsi in a deal valued at $500 million. As part of the deal, Amazon will acquire all outstanding shares of Quidsi and assume about $45 million in debt and related costs, Amazon says. The deal is expected to close this month.

The Quidsi acquisition is Amazon’s third in recent months and fourth in about a year. In October, Amazon acquired BuyVIP.com, a fashion and lifestyle online buying community with more than 6 million members in countries including Spain, Germany and Italy, for an undisclosed price. In June Amazon also acquired daily deal site Woot.com, one of the pioneers in offering one-day bargains. Terms of the deal weren’t announced. Also in September Amazon purchased AmieStreet.com, an online music store and social media site.

mark@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Jason Miller / E-Commerce

Six steps to take to make your site ready for the holidays

Images, tags and mobile performance are among the key areas to focus on in the ...

FPO

Anna Buchalova / E-Commerce

Four e-commerce metrics that can help increase ROI

Many e-retailers focus on conversion rate, but here are four less-obvious ways to analyze your ...

Advertisement