Online sales grew by more than 30% in the fourth quarter, but store sales slid by 6.1% year over year.
A dozen more e-commerce platform clients have opted for its m-commerce functionality.
Shopatron Inc. has taken another dozen consumer brand manufacturers and retailers using its e-commerce platform into the mobile sphere via its m-commerce functionality unveiled in the summer.
The technology provider has created m-commerce web sites for its clients, sites that enable shoppers to browse, search and buy products on their mobile devices.
The latest crop of Shopatron clients to go mobile includes Ducati, Dynastar, Louis Garneau, Madame Alexander, MelissaAndDoug.com, Patch Products, Rossignol, Sanuk, Spyoptic, Stampendous, Swany and Tech4O.
“Mobile capability positions us to take advantage of early adopters and young consumers now while setting us up for the future,” says Linda Grebe, product director for the Tech4O and Silva brands at Johnson Outdoors. “Besides the convenience of ordering anytime/anywhere, mobile capability gives consumers access to our site when they are standing in the store making a purchase decision. Having detailed product information available may make the difference in their product selection and make us the brand of choice.”
Shoppers access the m-commerce sites simply by typing in the URL of the standard site; device-detection technology recognizes them as mobile shoppers and redirects them to the mobile-optimized site. Some of the sites of consumer brand manufacturers use the store-dot domain format, such as Store.Rossignol.com.