The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
It’s launched apps for iPhone and BlackBerry devices, and has revamped its site.
MovieTickets.com is going all out in mobile commerce, tripling its bet on smartphones and giving its mobile site a new look.
The online ticket seller has launched mobile commerce apps for the iPhone and iPod Touch and for smartphones running the BlackBerry operating system. The apps link users to comprehensive movie information, including video trailers, and showtimes at movie houses in more than 200 theater chains. The apps use the built-in GPS functionality in smartphones to display local theaters; or users can elect to enter their ZIP codes to list theaters. The ticket seller says an app for Android smartphones is coming soon.
The ticket seller also has launched a redesigned version of its m-commerce site, Mobile.MovieTickets.com, with many of the features of the apps, including the ability to purchase tickets, though in a less graphical format.
“Many moviegoers expect to quickly and conveniently access information and make ticket purchases anytime and anywhere,” says Joel Cohen, CEO of MovieTickets.com. “We recognize the demand for MovieTickets.com-branded apps and we hope to see a positive response with this launch.”
MovieTickets.com developed its iPhone app with provider Mobile Gates and its BlackBerry app with Pogo Corp. It built its m-commerce site in-house.