November 17, 2010, 1:07 PM debuts on multiple screens

It’s launched apps for iPhone and BlackBerry devices, and has revamped its site.

Lead Photo

The mobile app enables consumers to access comprehensive film information and purchase tickets. is going all out in mobile commerce, tripling its bet on smartphones and giving its mobile site a new look.

The online ticket seller has launched mobile commerce apps for the iPhone and iPod Touch and for smartphones running the BlackBerry operating system. The apps link users to comprehensive movie information, including video trailers, and showtimes at movie houses in more than 200 theater chains. The apps use the built-in GPS functionality in smartphones to display local theaters; or users can elect to enter their ZIP codes to list theaters. The ticket seller says an app for Android smartphones is coming soon.

The ticket seller also has launched a redesigned version of its m-commerce site,, with many of the features of the apps, including the ability to purchase tickets, though in a less graphical format.

“Many moviegoers expect to quickly and conveniently access information and make ticket purchases anytime and anywhere,” says Joel Cohen, CEO of “We recognize the demand for apps and we hope to see a positive response with this launch.” developed its iPhone app with provider Mobile Gates and its BlackBerry app with Pogo Corp. It built its m-commerce site in-house.

comments powered by Disqus




From IR Blogs


Jason Miller / E-Commerce

A 5-point holiday readiness checklist

Here are five areas every online retailer should address now to be prepared for the ...


Don Davis / E-Commerce

Is China still an online opportunity for Western brands?

On the ground, China’s economy looks quite strong. And Chinese consumers crave Western goods.