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Purple@Epsilon is a digital and direct agency.
DALLAS, November 15, 2010 – Epsilon, a leading multichannel marketing services firm, today announced that Terry Young has joined as President of Purple@Epsilon. Purple@Epsilon is a digital and direct agency that brings together strategy, creative, data and technology under one roof.
Based in New York, NY, Mr. Young will report to Epsilon’s President and CEO, Bryan Kennedy. He will be charged with building a next-generation agency by leveraging the strengths of Epsilon’s assets combined with a powerful new vision for how brands must be built in the 21st century.
"We are thrilled to welcome Terry to our team. He is a true expert in the strategic, creative and brand disciplines that are essential for global brands in today’s evolving marketing landscape. He understands how brands must live in digital channels and believes in the power of bringing relevance to each customer interaction through data and analytics. These concepts are in perfect alignment with Epsilon’s core focus on data-driven, measurable marketing solutions,” said Bryan Kennedy, President and CEO at Epsilon. “Terry’s leadership will further Epsilon’s commitment to serve clients through the creation of powerful, relevant brand experiences for consumers – from concept and strategy to dynamic communication and interaction in online and offline channels.”
Mr. Young will focus on strategic partnerships with clients that aim to create unique, data-driven customer experiences across all marketing channels. He will lead a growing team of creative and highly strategic marketing professionals that support clients around the globe.
According to Mr. Young, “The marketing industry is changing rapidly with more empowered consumers, emerging channels and unprecedented amounts of data available to marketers. This is a perfect time to join a market leader like Epsilon, who is best positioned to successfully deliver for global brands with a broad range of services, unparalleled technology and the ability to execute on behalf of clients. I look forward to driving the growth of an agency that builds brands in a new way by leveraging all of Epsilon’s exceptional tools and capabilities.”
Mr. Young joins Epsilon from Rapp where he served as Managing Director, Rapp NY, with responsibility for all resources, growth and agency reputation, working with leading clients such as Mercedes-Benz, Merck, ESPN, NFL, Travel Channel, Johnson & Johnson and General Mills. Earlier in his career, Mr. Young held leadership positions specializing in digital strategy and client services at various agencies including Targetbase, and developed international experience with roles at McKinsey & Co in China and IBC Group/US Peace Corps in Kazakhstan, providing business consulting and training to over 120 small and medium enterprises.
Epsilon is the industry’s leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company.