57.5% of all shoppers use the omnichannel service, but only 31.6% describe it as being a smooth process, according to a new report.
The flash-sale company launches the offerings in its headquarters city.
Rue La La, one of the earliest luxury flash-sale sites, said this week that Rue Boston will be the first city in its Rue Local series. The site will offer daily deals for Boston-based restaurants, spas, salons, retailers and events, says Rue La La, No. 103 in the Internet Retailer Top 500 Guide.
All Rue La La members in the greater Boston area will receive an offer by e-mail every day featuring a Rue Boston Pick at up to 70% off retail prices. Rue Boston offers will be available for 24 hours though consumers can redeem the deals for varying amounts of time.
Rue La La members in Boston also can access local Rue Boston offers on RueLaLa.com, where they’ll see local deals alongside other, non-local discounts.
Members on the site will also see when the offer is close to selling out, Rue La La says. The first Rue Boston offer will be for The Butcher Shop, a wine bar and full service butcher shop. Members of Rue Boston will receive $10 each time they refer a friend who joins, the company says.
“We are bringing everything our members love about Rue La La to life in Boston –our home city,” says Mark McWeeny, president, Rue Local. “Our members have told us they love our ability to deliver unique access to aspirational national brands but they want us to extend that access to often unattainable local experiences. Now, Rue Boston will answer this call on a daily basis”
More businesses are trying to get a piece of the local deal market—a market made popular by Groupon. Flash-sale sites such as Rue La La and Gilt Groupe, which began by offering daily deals available to shoppers regardless of location, also are eyeing the potential in offering deep discounts for local stores and services.