The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Tom Lanzetta, will remain as chief financial officer, while overseeing daily operations.
MediaWhiz has promoted chief financial officer Tom Lanzetta to chief operating officer.
Lanzetta will retain his responsibility for finance and human resources while also taking charge of the day-to-day operations of the online performance agency.
“Tom has been instrumental in helping to steer MediaWhiz through the challenges of ‘08 and ‘09 to the growth we have seen in 2010”, says CEO Jonathan Shapiro. “His tireless work ethic, focused planning, coaching at all levels of the organization and general executive stewardship have played a big part in our recent successes.”
Lanzetta has been with MediaWhiz since 2006.