More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
The app follows HauteLook’s launch this month of an m-commerce site.
Private sale site HauteLook’s more than 3 million members can now shop on the go via an iPhone app.
The new app follows HauteLook’s m-commerce site, which was also launched this month. HauteLook worked with Cloud Four for its mobile site and used m-commerce vendor Small Society to create the app. Small Society has created apps for by-the-hour car rental company Zip Cars and upscale grocery chain Whole Foods.
The HauteLook app offers members access to the site’s 48-hour sales. Members can browse sales and search for products by size, price and category. App users also can share products with friends via Facebook, Twitter and e-mail, and make purchases. To prepare for upcoming sales, shoppers can view videos and set reminders for brands that will go on sale soon.
“HauteLook members are excited to sign in right at 8 a.m. Pacific, but you can’t always be at your computer when an event begins,” says Greg Bettinelli, senior vice president of marketing, HauteLook. “Now our members can shop wherever they are.”
HauteLook is promoting the app by entering anyone who signs in to HauteLook from a mobile device –iPhone or other smartphone—through Friday, Oct. 29, in a sweepstakes to win one of twenty $500 HauteLook shopping sprees.
HauteLook says it offers 50% to 75% percent off apparel and accessories as well as beauty, kids, and home products. Its top competitors, Glit Groupe and Rue La La, both have m-commerce sites as well as apps for the iPhone, iPad and mobile devices that use Google Inc.’s Android operating system.