Women’s clothing brand Roman Originals has been inundated by calls since the photo became the center of an online debate.
The service enables companies to capture and analyze consumers' social media conversation.
Highland Park, IL, October 13, 2010 - OpinionLab, the pioneer and leader in voice-of-customer (VOC) listening technologies, today unveiled Social Media Monitor, an advanced solution enabling companies to capture and analyze consumers' social media conversations using the same proven, proprietary methodology deployed for more than a decade at a wide array of consumer touch points. This new solution elevates the reach of OpinionLab's core listening technology, an opt-in, open-ended feedback system originally patented for websites. OpinionLab now stands apart as the VOC company able to leverage a consistent listening methodology to capture feedback across every customer touch point-from websites to social media, mobile devices to brick-and-mortar locations.
"To remain competitive in today's customer-focused marketplace, it's essential to listen to consumers at all times and at all touch points-whether they're talking to you or about you," said Rand Nickerson, CEO of OpinionLab. "If brands aren't paying attention to social media, they're ignoring an important platform that holds key insights into their customers and performance in the marketplace. Our new Social Media Monitor solution gives brands the tools they need to quantify, understand, and take action on a vast range of consumer conversations-and leverage the same analytics they've deployed to listen in the brand backyard."
Social Media Monitor provides a number of benefits for companies, including the ability to understand trends in consumer conversations about their brand or competitors, identify emerging topics and hot issues, leverage insights for strategic planning and market research, discover opinion leaders and social influencers for improved outreach, improve product development based on consumer input, and gauge efficiency of marketing programs in reaching key target audiences.
Built on a large proprietary warehouse containing over nine billion social media mentions, blog entries, tweets, posts, and conversations, Social Media Monitor provides a historical view of consumer conversations. With broad global coverage and support for twenty-two languages, the service offers powerful tools for analysis, reporting, real-time alerts, and automated sentiment scoring in sixteen languages. Currently, more than 35 million results are collected each day, from virtually every available public source. Additional contextual data is collected with each post, ranging from the date of publication to the physical location of the content creator.
With a ten year track record of success, OpinionLab is the proven leader and innovator in VOC listening technologies. Its [+] feedback symbol is a gateway to the patented, proven voice-of-customer methodology currently adopted by hundreds of the world's leading brands, implemented on more than 6,500 websites worldwide, and used by millions of consumers each month.
OpinionLab's suite of enterprise VOC solutions delivers customer feedback collection across every customer touch point to support business intelligence, brand management, and customer-experience optimization.
Based in Highland Park, IL, OpinionLab is the pioneer and leader in real-time voice-of-customer (VOC) listening technologies. The patented, proven methodology behind this page-specific, opt-in customer-feedback system helps many of the world's top brands collect, manage, and leverage input from engaged consumers. By inviting customers to share insight in their own words, at anytime, from anywhere, OpinionLab harnesses the collective intelligence of consumer voices, interprets that information, distributes it, and provides essential tools to make VOC data actionable. Consumers in 50 countries click on the familiar [+] symbol millions of times each month. OpinionLab is also the parent company of DialogCentral, a breakthrough mobile technology that provides a single platform for real-time feedback about brick-and-mortar businesses. DialogCentral is free for consumers and businesses. For more information, visit www.opinionlab.com or www.dialogcentral.com.