Retailers shift their ad spending from TV, radio and print ads to digital ads.
The Internet Retailer Online Retail Index gained 1.6% last week.
Seventeen of the 25 stocks tracked by The Internet Retailer Online Retail Index advanced last week as the index gained 1.57%.
That put the index of publicly held online retailers and e-commerce technology providers ahead of the broader stock market, as the Dow Jones Industrial Average advanced 0.51% and the Standard & Poor’s 500 Index moved up 0.95%.
Leading the way was DemandTec, a provider of web-based pricing and merchandise assortment optimization software, whose shares have gone up more than 15% since the company reported better than expected earnings Sept. 30. Close behind were online retailing stalwarts Amazon.com Inc. and eBay.
Here are the best-performing stocks last week in the Online Retail Index and the gain in stock price for each:
• DemandTec, 7.4%
• Amazon, 5.8%
• eBay, 4.4%
• Systemax, 4.1%
• Netflix, 4.1%
Here are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:
• Drugstore.com, -5.1%
• Bidz.com, -4.0%
• LivePerson, -3.2%
• Shutterfly, -3.0%
• RealNetworks, -2.7%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), Vitacost.com Inc. and VistaPrint Ltd.