Retailers shift their ad spending from TV, radio and print ads to digital ads.
An iPhone app and iPad app now complement its m-commerce site.
Like most retailers in mobile commerce, The Sportsman’s Guide started out with an m-commerce site. A site enables greater reach, as anyone with a mobile device with a mobile web browser can access it.
Now it is placing its focus on owners of Apple Inc. mobile devices, namely the iPhone, iPod Touch and iPad. It has created a commerce-enabled app, built by m-commerce technology provider Digby, for the iPhone and iPodTouch, and a catalog app, built in-house, that links to its e-commerce site for the iPad.
The Sportsman’s Guide shoppers using the iPhone app can browse, search and buy, with access to all 27,000 items the merchant offers. The iPad app provides complete access to The Sportsman’s Guide’s four most current catalogs: its monthly main catalog, hunting catalog, shooters catalog and military surplus catalog. Catalog browsing includes flip-through pages, technology that makes it appear like a user is turning a page. When a shopper finds a product he likes, he can touch the product to link to the product page on the merchant’s e-commerce site via the iPad’s standard Internet browser.
“The Sportsman’s Guide is pleased to offer our loyal customers a customized, mobile shopping experience, providing easy access and an exceptional shopping experience,” says Jay Berlin, CEO of The Sportsman’s Guide, part of Redcats USA, No. 31 in the Internet Retailer Top 500 Guide. “Rich product images, top sellers, special deals, shop by brand, shop by category and complete site search are just some of the features that will entice sports enthusiasts to download these apps and shop online, anytime, 24/7.”
The new apps are available for free through Apple’s App Store and iTunes store.