Retailers shift their ad spending from TV, radio and print ads to digital ads.
To complement its m-commerce site, the retailer creates a commerce-enabled mobile app.
If a golfer runs out of balls or tees at the end of 18 holes, he can type in Golfsmith.com in his mobile phone’s web browser and buy more. However, golfers with iPhones can now access a richer Golfsmith mobile experience through the retailer’s new iPhone app.
Golfsmith International Holdings Inc., No. 242 in the Internet Retailer Top 500 Guide, has designed the app with m-commerce technology provider Digby to make researching and purchasing products and accessing promotions much easier, the merchant says. The mobile app offers rich features including a special flash sales promotions board and product demonstrations by Golfsmith product experts.
“Our new iPhone/iPod Touch app provides our customers with the most innovative and seamless purchasing experiences,” says Marty Hanaka, chairman and CEO of Golfsmith. “We’re making shopping for golf and tennis equipment easier than ever before right from your phone with rich product imagery, videos and special offers.”
Customers can also purchase gift cards, create wish lists, obtain product reviews and locate a nearby Golfsmith store. The promotions board positioned at the top of the home screen features special limited-time-only offers and exclusive product deals in a rotating hero shot format.