More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Andy Comer has worked as multimedia editor at GQ since August 2005.
Gilt Man, a division of flash sale site Gilt Groupe Inc., has named former GQ editor Andy Comer executive editor of Gilt Manual, a men’s style information hub that the retailer launched last month. Gilt Groupe launched Gilt Man in October 2009.
Comer will oversee editorial operations of Gilt Manual as well as help guide and extend Gilt Manual’s editorial content across the hub’s blog, Gilt.com, and social networks, a spokeswoman says. Comer will join Gilt Groupe Oct. 25. He will report to editorial director Tyler Thoreson.
Comer has worked as multimedia editor at GQ since August 2005. While there, he was involved in the recent redesign and relaunch of GQ.com and the magazine’s iPad application. Comer also helped head up the creation of GQ Rules, an interactive video application, as well as other digital initiatives designed to increase subscriptions. Earlier in his career Comer was an associate editor at AOL, where he created and edited entertainment content.
"Andy is equally fluent in the worlds of men's fashion and digital media, and we're incredibly excited to have him join the Gilt Man team," Thoreson says. "Bringing him on board will help us build on the momentum created with the launch of Gilt Manual."
Gilt Manual is headed by Thoreson, who came to Gilt from Men.Style.com. The new informational site, at Giltmanual.com, offers tips on brands, grooming, etiquette, food and drink, and how to develop a personal style.
Gilt updates the hub several times per day with blog posts, features profiles, how-to guides and advice, the company says. Regular contributors include author Gay Talese; Michael Williams, who writes the design and lifestyle blog A Continuous Lean; and Joshua David Stein, who has written for Maxim magazine and The New York Times.
Digital agency Code and Theory designed The Gilt Manual site. The agency has done design work for Vogue.com.