Retailers shift their ad spending from TV, radio and print ads to digital ads.
The appointment is the third recent senior executive hire for the ratings and review vendor.
Stephen Collins has joined Bazaarvoice as the ratings and reviews vendor’s chief financial officer. Collins comes from online advertising technology provider DoubleClick, where he worked as chief financial officer and chief information officer.
Collins will oversee Bazaarvoice’s global financial and legal operations. Collins helped DoubleClick through its 1998 initial public offering. Google Inc. bought the company in 2007 for $3.1 billion.
“There are many parallels between DoubleClick and Bazaarvoice,” Collins says. “They are both highly disruptive companies that are pioneers and leaders in a new industry. DoubleClick was an early interactive advertising leader and now Bazaarvoice is blazing the trail in social commerce.”
Collins also worked as president and CEO of Juris, a software company that sold technology to mid-sized law firms, Bazaarvoice says.
The appointment of Collins comes amid other personal changes at Bazaarvoice. Late last month, the company hired Erin Nelson as chief marketing officer. She held the same position at Dell Inc., No. 3 in the Internet Retailer Top 500 Guide.
The ratings and reviews company also recently hired Bryan Barksdale as general counsel. In addition to hiring those three executives, Bazaarvoice recently added Tom Meredith to the board of directors. He is co-founder and general partner of investment management firm Meritage Capital.
“Bazaarvoice is positioned extremely well with four of the brightest leaders in the industry,” says Brett Hurt, founder and CEO of Bazaarvoice. “Stephen’s expertise, passion for excellence, and financial leadership experience are a huge asset to the company as we help the biggest brands across the globe transform their businesses through digital word of mouth.”