Shoppers spent 4.2% less in stores this year over Thanksgiving weekend, according to RetailNext.
LocalGinger enables merchants to offer daily deals in smaller cities.
Where Inc., which provides local search and advertising services, said today that it has bought LocalGinger, which offers social commerce technology to merchants that want to offer daily deals.
Terms were not disclosed.
LocalGinger focuses on second-tier cities, Where says. Where operates the Where Ads platform, a local ad network that delivers 1 billion advertisments to the mobile devices of some 50 million consumers per month. Where also offers a mobile application that enables consumers to save, review and research local merchants. Consumers, for instance, can use the application to read the menu of a nearby restaurant or receive digital coupons from merchants.
“With the LocalGinger platform, Where Ads bridges a gap between services like Groupon and AdSense,” says Walt Doyle, Where’s CEO. “Combining these services supports our mission of delivering relevant and valuable content to the Where audience as well as the audience of our publishing partners.”
Groupon is an online discount site that requires a certain number of consumers to commit to an offer for it to become valid. AdSense is Google’s service for advertising on non-Google web sites that participate in Google’s ad network.