Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
The Internet Retailer Online Retail Index gained nearly 6% last week.
The Internet Retailer Online Retail Index gained nearly 6% last week, its third-best weekly showing of 2010.
The Internet Retailer Online Retail Index of 25 e-retailers and e-commerce technology providers advanced 5.94% in a strong week on Wall Street, while the Dow Jones Industrial Average advanced 2.38% and the Standard & Poor’s 500 Index moved up 2.05%.
Live chat vendor LivePerson led the way with a gain of more than 26%, one of five index stocks registering double-digit gains for the week. Next came Netflix, with a gain of 15.5%. Only two of the 25 index stocks lost ground.
Here are the best-performing stocks last week in the Online Retail Index and the gain in stock price for each:
• LivePerson, 26.4%
• Netflix, 15.5%
• 1-800-Flowers.com, 11.5%
• GSI, 11.2%
• United Online, 10.3%
Here are the Online Retail Index stocks that performed least well last week and the percentage change in stock price for the week:
• Akamai, -2.9%
• Vitacost, -1.5%
• VistaPrint, +0.3%
• DemandTec, +1.2%
• American Greetings, +1.2%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), Vitacost.com Inc. and VistaPrint Ltd.