Mobile advertising accounts for 76% of that spending as marketers increasingly shift spending to the social network’s mobile ads.
David Baker will lead the development and management of Acxiom's multichannel marketing services.
LITTLE ROCK, Ark., Sep 27, 2010 -- Acxiom Corp. (Nasdaq: ACXM), a recognized leader in marketing services and technology, today announced David Baker as the company's vice president of Product/Solution Management, Global Multichannel Marketing Services.
In this role, Baker will lead the development and management of Acxiom's multichannel marketing solutions. Focused on global enterprise clients, he will seek to extend the responsiveness, reliability and reach of Acxiom's well-known database marketing and email platforms as well as website personalization, mobile, social, advertising and campaign and interaction management solutions.
"David is a star in the marketing technologies industry and an indicator of Acxiom's investment to drive innovation and provide value to our clients," said Marty Sunde, Acxiom senior vice president, Global Products and Solutions. "His combined online and offline expertise and proven track record to fuse marketing insight to campaign execution embodies the vision and spirit of Acxiom today and into the future."
Prior to joining Acxiom, Baker was vice president, Global Solutions for Razorfish and held senior leadership positions with Agency.com, Targetbase, TwelveHorses and MindArrow.
"Acxiom is uniquely poised to capitalize on the increasing addressability of digital communications, providing incredible new marketing and advertising opportunities to a global client-base," said Baker. "I've invested 17 years of hands-on learning to meet the challenge of this day and I know that we have the talent and infrastructure necessary to answer its new and sophisticated questions. I intend to leverage every one of these assets to help bring success to our clients."
Acxiom's Global Multichannel Marketing Services offerings include email marketing, campaign management, Web analytics, marketing automation, hosted database solutions, banner and Web media advertising, and social CRM and measurement platforms.
Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corp.