The acquisition will add more than 300 products to L’Oreal’s lineup.
The diet and meal-delivery services retailer is testing a program on ShopNBC.
EDiets.com Inc., an online retailer of diet plans and meal delivery services, will be launching a program on ShopNBC next week. The program debuts on Sept. 29 and will feature exclusive nutritious meal plans for ShopNBC viewers and ShopNBC.com visitors.
In addition to the program, ShopNBC.com, No. 89 in the Internet Retailer Top 500 Guide and eDiets, will offer a co-branded support web site where consumers will have access to information from registered dietitians, online fitness tools and an online community forum.
‘We are thrilled to be strategically aligning ourselves with ShopNBC,” says Kim Evenson, senior vice president of marketing for eDiets, No. 395 in the Internet Retailer Top 500 Guide. “Our chefs have designed an exclusive meal delivery program for the network that provides balanced, nutritional meals at breakfast, lunch and dinner, plus a snack—each of which can be prepared in two minutes or less.”