CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
The data management and targeting technology company in May bought digital marketing company Consorte Media.
New York—September 08, 2010—AudienceScience, a data management and targeting technology company driving digital marketing success, announced today its newest office in San Francisco. AudienceScience’s acquisition of digital marketing company Consorte Media, located in this strategic media and technology center this past May expanded their audience targeting capabilities among Hispanics and Latino Americans. This geographic positioning also enhances their successful ability to service West Coast clients and build on strategic partnerships in the area. To fully integrate the Consorte Media Hispanic domain expertise with AudienceScience's leading technology, AudienceScience retained the entire extended Consorte Media team and established the San Francisco office around these individuals.
In an effort to further strengthen the capabilities of this comprehensive team, AudienceScience has also brought on Stacey Stephenson. Stephenson will join Stefan Mayo, senior account executive from Consorte, as an additional senior account executive in the new San Francisco office. She previously held major account executive positions at AOL Time Warner and Dow Jones.
“The combined marketing and technology experience and background of our San Francisco team adds to the AudienceScience family and will allow us to expand audience targeting among the key Hispanic and Latino demographics as well as complement all of our established West Coast efforts,” said Denise Colella, chief revenue officer at AudienceScience. “We have every confidence that each individual in the San Francisco office will strengthen our capabilities and we are already seeing great results in client relations and overall growth!”
AudienceScience provides an integrated data management and audience targeting platform, enabling universal access to audiences. With 200 billion data insights daily into over 386 million people worldwide, this industry leading technology, The Audience Gateway, drives digital marketing success by empowering marketers with the intelligence and control to execute effective global campaigns. Strengthening AudienceScience's global presence are the 2010 acquisitions of Europe-based targeting leader wunderloop and Hispanic audience targeting innovator Consorte Media. Since 2003, AudienceScience has delivered over 100,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, Nikkei.com, SKECHERS, T-Com, Orange, Terra, Telecom Italia and Wall Street Journal Digital. For more information, please visit www.audiencescience.com.