The acquisition will add more than 300 products to L’Oreal’s lineup.
The tool creates a link between campaigns, keywords and the converting call.
September 8, 2010 – San Francisco, CA -- Mongoose Metrics, an enterprise-level call tracking and conversion analytics solutions provider, and Kenshoo Local, a division of Kenshoo, the leading provider of online demand generation SaaS solutions for the enterprise and local markets, today announce a partnership to deliver a call tracking reporting and online-to-offline call conversion optimization solution. This platform will help directories, CMR’s, and local marketing service providers increase call conversions for their clients by automatically identifying and optimizing towards highest converting keywords in search marketing campaigns.
The tight API integration of Mongoose Metrics’ call tracking and speech recognition technology combined with Kenshoo Local’s sophisticated bid optimization algorithms, known as Call Conversion OptimizationTM (CCO), allows advertisers to leverage Dynamic Number Replacement (DNR) to display a unique tracking telephone number to each user, creating a link between campaigns, keywords, and the converting call. Unlike other solutions, KENSHOO’s CCO tracks these conversions and suggests optimal bids for the keywords that generate phone conversions and suggests reduced bids or removal of keywords that generate clicks - and cost - but do not result in the desired conversions.
“The combination of Kenshoo Local and Mongoose Metrics, two leaders and innovation powerhouses in their respective fields, provides advertisers with increasingly effective solutions to connect more consumers and advertisers in a way that drives the most value to their businesses– via a phone call, “ says Sivan Metzger, General Manager of Kenshoo Local. “We look forward to bringing more such innovations to market with industry leading partners like Mongoose.”
“When you’re bidding on millions of keywords around the world every month, it’s imperative to know which key words are making the phone ring as well as what happened on the call. We’re delighted to bring Mongoose Metrics’ suite of call tracking and speech recognition solutions to the Kenshoo family of clients,” says Bradley E. Reynolds, chief executive officer of Mongoose Metrics. “Without a linkage between a phone call and web analytics, it is impossible to definitively say which adjustment or effort resulted in the phone call,” Reynolds adds.
Kenshoo is the leading online demand generation SaaS platform, delivering cutting-edge technologies for enterprise advertisers, agencies, and local marketing providers across search, local, mobile, and social media advertising. Kenshoo provides unique value and service to well over 150 clients around the world, in dozens of languages and from offices in nine international locations. The Kenshoo Campaign Management suite of solutions includes Kenshoo Enterprise™, Kenshoo Local™ and Kenshoo Social™, and is designed to minimize labor and increase ROI through advanced campaign management, automation, and optimization. Kenshoo clients and partners include Demandware, Extra Space Storage, Facebook, Harry & David, Hitwise, iREP, LinkShare, Netsuite, Omnicom, SapientNitro, Textbooks.com, and many more. Kenshoo is backed by venture capital firms Sequoia Capital and Arts Alliance.
About Mongoose Metrics
Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey.