August 26, 2010, 4:18 PM

Fifth Gear Announces Long Term Relationship with Global Greeting Card Leader

Order Fulfillment and Contact Center Services Continue for Hallmark’s UNICEF Partnership.

INDIANAPOLIS, IN – Fifth Gear announces a three-year extension of its relationship with Hallmark Custom Marketing (HCM) supporting Hallmark’s UNICEF partnership through order fulfillment and customer contact center services. Hallmark Custom Marketing has extended its fulfillment contract for UNICEF products with Fifth Gear through the end of 2013. According to HCM, a portion of every order generates revenue for the U.S. Fund for UNICEF.

Fifth Gear offers outsourced order fulfillment, call center, and technology services for some of retail’s top brands, including Hallmark. As a client of Fifth Gear, HCM provides customers with accurate, timely delivery and excellent customer service for the UNICEF product line. Hallmark became the exclusive creator, manufacturer and distributor for all UNICEF greeting cards sold in the United States in 2006. Since 2006, the sale of UNICEF greeting cards and related products in various channels has yielded more than $5 million dollars in royalty payments from the sale of UNICEF greeting cards and related products.

“Fifth Gear is very excited to extend our commitment with HCM and continue to support their partnership with UNICEF,” explains Matt Konkle, president of Fifth Gear. “We are proud to enable the mission of helping children around the world through order fulfillment and customer service.”

Konkle continues, “While Fifth Gear’s outsourced business services provide a backbone for any retail operation, our people are especially glad to make a difference in the lives of HCM customers because their orders support UNICEF’s important mission.”

UNICEF supporters can purchase exclusive UNICEF gifts and cards from  

About Fifth Gear

Fifth Gear ( is a leading provider of outsourced business and technology services for direct retailers.  Fifth Gear provides these services to specialty retailers and manufacturers of consumer products seeking to optimize their operating costs while maximizing multichannel growth strategies. The Company serves as a single source partner to our clients, providing access to the industry expertise, infrastructure and technology they require to drive revenue growth, improve operational efficiencies and maximize profit in today's changing retail environment. Through its online marketplace,, Fifth Gear is also building a multi-category online discount retailer of new, "close-out" and "excess stock" specialty merchandise. The Company serves over 100 multichannel retailers today and continues to grow our client base each month.

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