The Series B round for Witherspoon’s Draper James brand was led by San Francisco-based Forerunner Ventures.
The daily deal site will offer giveaways and editorial coverage.
NEW YORK, N.Y Aug. 18, 2010 — ideeli, Inc,, the fastest-growing members-only online shopping site in the U.S., today announced that it will serve as an official sponsor of Mercedes-Benz Fashion Week. The two-year agreement begins with the upcoming S/S 2011 shows at Lincoln Center from September 9 to Sept. 16, 2010, and continues through the F/W 2013 shows in February of 2012. ideeli is the first and only online flash sale website to be brought on as an official sponsor of Mercedes-Benz Fashion Week.
The sponsorship will encompass a variety of online and offline activations including a Mercedes-Benz Fashion Week themed shop, member giveaways, and dedicated editorial coverage, all on www.ideeli.com.
“Our sponsorship of Mercedes-Benz Fashion Week highlights the degree to which ideeli has become an increasingly valued sales and marketing platform within the mainstream fashion industry,” says Paul Hurley, CEO and founder of ideeli. “Over the past year ideeli has proven to be an important marketing partner for fashion brands, driving traffic to their core channels and introducing creative ways to share their brand stories with ideeli members. We couldn’t be more excited to be the first flash sale website to serve as an official sponsor.”
“We’re thrilled to have ideeli’s support of Mercedes-Benz Fashion Week,” said Vanessa Revera, vice president, Operations, Sales & Sponsorship at IMG Fashion. “As a brand and as an organization, ideeli is the epitome of this emerging and significant retail model. We welcome them to Mercedes-Benz Fashion Week and look forward to a very successful and wonderful series of events!”
ideeli, Inc is the fastest growing online members-only shopping site in the U.S. Launched in 2007, the company now has over 2.8 million members who enjoy limited-time sales events featuring products from over 600 brand partners across the categories of apparel, accessories, home, beauty and kids. Each event is curated by ideeli editors to offer an exclusive shopping opportunity with new brands featured each day at up to 80% off.