Groupon says its focus is on the bottom line, rather than top-line growth.
Consumers can have orders shopped to more than 20 countries.
LONDON, Aug. 23-- House of Fraser already offers its customers a variety of delivery options; however in response to increasing demand in the international market houseoffraser.co.uk now offers a new competitively priced overseas delivery option for its online shoppers. Orders can be delivered to more than 20 countries across Europe, the USA, South Africa, Australia and New Zealand.
Women's, men's and children's fashion is available for international delivery along with a selection of soft furnishing home, bed and bath products. Brands such as Linea, Episode and Howick, exclusively available at House of Fraser, can be delivered to European destinations within 3-5 working days at a cost of 6 pounds Sterling. Delivery to the USA also costs 6 pounds and recipients will receive their order within 3-7 working days. Customers in South Africa, Australia and New Zealand will also receive delivery within 3-7 working days for 10 pounds.
The launch of international delivery is part of House of Fraser's wider international and multi-channel initiatives.
Robin Terrell, Executive Director, Multi-Channel and International at House of Fraser said: "As part of our wider multi-channel strategy, an international delivery option enables House of Fraser to delight customers at home and abroad. This service will contribute to the continued success of houseoffraser.co.uk by allowing our UK customers to organize direct deliveries to friends and family living abroad, as well as engaging with new overseas customers."
Profitable since 2009, houseoffraser.co.uk is expected to become the group's biggest store by the end of the year, with online sales up more than 150% year on year.
About House of Fraser:
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of 1.25bn pounds and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. HouseofFraser.co.uk launched in 2007 and currently boasts over 650 brands and 125,000 individual products including makeup and skincare.