The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
BrightEdge enables marketers to manage all online marketing programs.
SAN MATEO, CA – August 2, 2010 – BrightEdge, the leader in enterprise-class search engine optimization platform solutions, today announced the availability of BrightEdge Connect, a new solution that seamlessly integrates SEO into existing web analytics, enabling companies to get a consistent view of marketing effectiveness across all their programs based on one set of ROI metrics. With BrightEdge Connect, online marketers can prioritize SEO projects against pay-per-click, email and other online programs to deliver on their most promising revenue opportunities.
Web analytics provide the trusted metrics of business performance for a website. With SEO growing in importance as a source of revenue, marketing executives need to connect SEO metrics with all their other web analytics, in a single place.
BrightEdge Connect allows marketers to easily link SEO performance directly to web analytics data and create complete online dashboards with comprehensive views across all marketing programs, including SEO. This unique capability enables companies to generate more revenue for any given marketing budget.
"First, we brought ROI to SEO to make it as easy to manage as PPC," said Jim Yu, founder and CEO, BrightEdge. "We are now bringing SEO into the chief marketing officer's dashboard. With BrightEdge Connect, organic search is finally a first-class marketing channel that can be accurately measured against all other web programs, allowing companies to focus on those initiatives that deliver the best results."
"As SEO becomes central to many companies' online strategy, executives are demanding instant visibility into this channel's performance," stated James McDermott, Vice President of Business Development at Webtrends. "By leveraging the combination of Webtrends' Open Exchange and BrightEdge Connect, managers at all levels get visibility into SEO operating metrics directly inside Webtrends' dashboards to make optimal decisions on where to focus their marketing resources."
"BrightEdge Connect is transforming how SEO metrics can be integrated with existing web analytics including Omniture," said Peter Brumme, Vice President of online marketing at SolarWinds. "For a company like SolarWinds, where web-based marketing is a key driver of customer acquisition, it is critical to have an end-to-end view of SEO performance that's tied to our business metrics. This visibility helps us make the right trade-offs between SEO and our other channels."
BrightEdge Connect seamlessly combines SEO metrics such as rankings, backlinks, and coverage from the BrightEdge SEO Platform with key business indicators such as purchases, visits and conversions from existing web analytics. BrightEdge Connect is available now and integrates with most major web analytics solutions, including Webtrends, Adobe/Omniture and CoreMetrics. For more information on BrightEdge Connect, please visit: www.brightedge.com/brightedge-connect.
Founded in 2007, BrightEdge provides online marketers with the industry's only enterprise-scale search engine optimization platform designed to increase revenue from organic search in a measurable, predictable way. The company's breakthrough technology helps customers including VMware, Symantec, MySpace and Trulia drive more than $1 billion in organic search revenue annually. Based in San Mateo, Calif., BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.