Retailers shift their ad spending from TV, radio and print ads to digital ads.
The pharmacy introduces an iPhone app for prescription refills and payments.
Refilling a prescription these days is a simple, straightforward task. And simple, straightforward tasks, such as buying movie tickets, are perfect for mobile commerce.
CVS Caremark Corp. is making it easy for consumers enrolled in its Caremark prescription drug program to refill prescriptions wherever they may be with the introduction of a new mobile app for users of the iPhone, iPod Touch and iPad. And members can use a feature called FastStart to request new prescriptions.
Members log-in to their Caremark.com accounts within the app and place their orders. They then use the payment information they’ve registered with Caremark.com to complete their purchases. They also can view their prescription history and check the status of a prescription order.
CVS is playing catch-up to rival Walgreen Co., which has had a mobile commerce site and mobile apps for some time. But it’s doing so in a very thorough way. The new app also gives all shoppers, not just Caremark members, access to an extensive drug information database, and lets them check drug prices and find the nearest pharmacy with a store locator using either a ZIP code or integrated GPS functionality.
“As an organization that is focused on finding innovative ways to engage and communicate, we know our members are looking for opportunities to utilize new technologies to manage their prescriptions and keep them connected,” says Tim Kurth, vice president of e-business. “This new app is an example of how we provide our plan members with convenient access to their Caremark.com account through their preferred channel, this time through their iPhone.”
CVS Caremark, No. 73 in the Internet Retailer Top 500 Guide, maintains a pharmacy benefits management network of more than 64,000 pharmacies, including approximately 7,000 CVS/pharmacy stores.