T-Mobile is one of first advertisers to run a 1-minute video ad.
The social shopping site’s new PopPicks service includes fashion and accessories.
Social shopping site Kaboodle.com has launched a members-only service that enables shoppers to vote on the most desirable products, which then are offered for sale at what the site calls an exclusive price.
Called PopPicks, the service features products selected by Kaboodle editors. The products come from featured retailers. After the editors pick the initial products, Kaboodle members have four days to vote for the item that will go on sale. The sale also lasts four days, after which products revert to regular prices.
Members also can use social media such as Facebook, Twitter and Kaboodle’s peer-to-peer messaging system to invite other consumers to vote on products to be put on sale.
Consumers can access PopPicks via a button on the upper right hand corner of Kaboodle.com. Selections today included shoes, dresses, jewelry , a watch and handbags from Moxsie, an online apparel retailer that focuses on independent designers.
Moxsie will use PopPicks to figure out what merchandise its most loyal consumers want to buy, says Julia Kung, Moxsie’s director of marketing.“PopPicks is a unique way for Moxsie to unveil cutting-edge merchandise to the alpha consumers who appreciate it,” she says. “Through PopPicks, Moxsie is able to extend its reach to a very valuable group of sophisticated shoppers in a measurable way.”
Kaboodle says that Karmaloop, Ssense, Ivy Blue and 80sPurple, all of which also sell clothes online, have signed up for the service.
While the initial PopPicks retailers sell apparel and accessories, Kaboodle plans to extend the service to home and beauty products.