A Profitero study showed Target’s online prices were 25% more expensive than Wal-Mart’s, which were just slightly more expensive than prices on Amazon.
Site sells lighting and ceiling fans, along with accessories. CPO specializes in home improvement retailers.
PASADENA, Calif., July 26, 2010 -- CPO Commerce, Inc. announced today the launch of CPO Sea Gull Lighting (http://www.cposeagulllighting.com/), its newest branded retail website. This site offers the full line of Sea Gull lighting and ceiling fans, plus accessories and helpful lighting guides.
This is the thirty-fourth specialty retail website created by CPO Commerce (http://www.cpooutlets.com/), a leading online retailer in the home improvement category. Shoppers can choose from a wide variety of lighting styles, including ceiling, track, bathroom, wall, recessed, ambient, outdoor and landscape. Sea Gull Lighting also has the largest selection of decorative energy-efficient lighting products, and is a seven-time recipient of the Energy Star Partner of the Year award.
"Professionals look to Sea Gull Lighting most for stylish and high quality lighting fixtures," stated CPO Founder, President and CEO Rob Tolleson. "They've been a market leader dedicated to innovation for 90 years, as demonstrated by their advances in environmental efficiency. We are proud to partner with them."
About CPO Commerce
CPO Commerce partners with manufacturers of leading brands in the home improvement industry to establish, develop and operate online outlet stores for new, closeout, discontinued, excess and refurbished products. CPO's branding and merchandising strategies enable manufacturers to generate improved return on assets while preserving brand and pricing integrity in the market. For more information, please visit http://www.cpooutlets.com.