The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
The service enables consumers to edit and share their video content.
RitzPix.com, the online retail imaging site for Ritz Camera & Image, this month launched a video gallery section that enables subscribers to share and showcase videos in a secure, password-protected environment. The gallery is an extension of the web site’s online photo album offerings, enabling subscribers to host and share photos and videos in a single destination.
“We want to make sure that we offer our customers every possible option for all their imaging needs, whether that’s through pictures, videos or artwork,” says Peter Tahmin, vice president of RitzPix.com and online retail. “They can upload it to our web site and edit, save or share it as needed.”
RitzPix.com is No. 447 in the Internet Retailer Top 500 Guide.
The video gallery, developed by DigitalPost Interactive, features video technology that enables subscribers—both amateurs and professionals—to upload any type of video files to their personalized video galleries and edit, share, display and save video content. Videos can be uploaded to RitzPix.com galleries from more than 300 Ritz Camera & Image stores throughout the U.S. and directly via the Internet from anywhere in the world.
The free RitzPix video editor tools offer editing capabilities for cropping the video online, combining multiple video clips through a storyboard and adding transitions.
“The response has been extremely positive,” Tahmin says. “As a matter of fact, we started receiving subscribers to the new video service within minutes of launching it.”
RitzPix.com offers two video packages. The basic plan includes up to 30 minutes of videos and includes the sharing and video editor tools for $11.95 per year. The premium plan offers unlimited video uploads, and the sharing and video editor tools for $29.95 per year. Both packages come with a two-week trial, and consumers can cancel the plan at any time if not satisfied, Tahmin says.
In a second phase, expected to roll out in the third quarter, RitzPix.com will add customized video e-cards to the gallery that will allow customers to share videos in greeting cards and announcements. During the second phase, subscribers also will be able to access, manage and share their video galleries through the more than 2,000 kiosks located in Ritz Camera and Image stores.