More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Gaming company also passes 1 billion download milestone.
Big Fish Games Inc. has introduced a mobile app that enables consumers to chat with other players of the game Big City Adventure: San Francisco. Big Fish, No. 136 in the Internet Retailer Top 500 Guide, also announced that it has distributed more than 1 billion games from its web site.
The Seattle-based company says consumers with iPhones or iPads can use the app to chat with friends while playing the game, which challenges players to find thousands of objects hidden among San Francisco’s famous sites. Players also collect postcards that include facts about the city and its history, and which players can send to friends on Facebook.
“Big City Adventure: San Francisco turns mobile gaming into a social experience,” says Patrick Wylie, vice president of Big Fish Games Studios. “Friends can chat while playing against each other from wherever they are in the world.”
The iPhone app costs $4.99, while the iPad app costs $6.99. Both are sold through Apple Inc.’s iTunes app store. Consumers can buy the app in English, French, German, Spanish and Japanese.
Meanwhile, the company, which was founded in 2002, says that consumers have downloaded more than 1 billion games. Big Fish sells more than 2,500 games through its web site. The company offers consumers free 60-minute trials of the games. Consumers pay $6.99 per month for unlimited access to games.