Mobile accounted for 25% of Ulta's e-commerce revenue during Q2.
Retailer plans to display the best reviews on store shelves.
Consumers can have their video game reviews displayed on Kmart store shelves as part of a program the retailer launched this week. Consumers submit the reviews on MyKmart.com, an online community that Kmart owner Sears Holdings Corp. introduced in May 2009.
Gamers hoping to write reviews first must register at the site, according to a blog post at MyKmart this week from Daniel Honigman, the social media manager for Sears. After registration, reviewers navigate to a game on Kmart.com.
Along with MySears.com, also launched last May, MyKmart was designed so that consumers could write product reviews, comment on other reviews, write blog posts, upload photos and create personal profiles. Company officials have said the two sites, which are separate from the merchants’ main retail sites, help consumers decide what to buy.
The video game reviews must include a rating of between one and five stars and, according to the blog post, be helpful, constructive, unique and well written. Reviewers must write for gamers and non-gamers alike. The posting did not set a word limit for reviews, but the posting urged brevity.
Sears Holdings Corp. is No. 8 in the Internet Retailer Top 500 Guide.