The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The e-commerce site features SKUs from the retailer’s new factory store concept.
Jos. A. Bank Clothiers Inc., a multichannel retailer of men’s apparel, footwear and accessories, today opened its first factory store, which it accompanied with the launch of an e-commerce web site, www.josbankfactorystores.com.
The factory store will sell a new, cheaper line of clothing than Jos. A. Bank stores and the retailer’s clearance stores.
"We are excited about kicking off our factory store initiative," says R. Neal Black, president and CEO. "We believe this concept could represent a significant long-term opportunity for the company.”
The factory store’s web site offers the same features as the retailer’s wwwjosbank.com site that relaunched last October. Those include the ability to search by size, color and style, along with zoom and alternate views to better display product images.
Jos. A. Bank is No. 193 in the Internet Retailer Top 500 Guide.