The U.S. online shopping world's biggest day is here, but will strong web sales on Black Friday and Thanksgiving cut into Cyber Monday's take?
Online grocer Peapod is increasing its delivery service areas in four states.
Online grocer Peapod, a subsidiary of Dutch supermarket chain Royal Ahold, is adding routes for its delivery trucks to include boroughs in New York City and more towns in Massachusetts, New Jersey and elsewhere.
The new service areas include:
- More stops in Queens, Staten Island and Brooklyn in New York City
- The cities of Eastham, Falmouth and North Falmouth in New Jersey
- The towns of Atkinson, Kingston, Newton, Plaistow and Salem in New Hampshire
- The communities of Andover, Bayonne, Barnegat Light, Hoboken, Jersey City, Long Beach, North Bergen, Secaucus, Sparta, Union City, Vauxhall, Weehawken, West New York and West Creek in New Jersey.
"This expansion effort is in direct response to consumer requests," says Peg Merzbacher, director of marketing for Peapod, No. 47 in the Internet Retailer Top 500 Guide.