Retailers shift their ad spending from TV, radio and print ads to digital ads.
Best Buy Connect offers consumer mobile broadband for computers.
Best Buy Co. plans to launch a mobile broadband Internet service called Best Buy Connect. Best Buy, No. 10 in the Internet Retailer Top 500 Guide, says it will introduce the service on Sunday.
The service will run on Sprint’s 3G network. Plans start at $29.99 a month for 250 megabytes to $59.99 a month for five gigabytes. Consumers can sign up for service without contracts or commit to 1- or 2-year terms.
“We are building on a great brand and foundation to enable people to rely on us for one-stop shopping and support for their mobile computing experience, and our customer support continues after purchase,” says Jed Stillman, vice president of Best Buy Connect. “It is a natural addition to Best Buy’s growing portfolio of private label products and services that better enable consumers to connect with the things and people they love.”
Consumers can activate their mobile broadband connection after buying a laptop or netbook from Best Buy, with the retailer providing after-sale customer support. Customers can earn Best Buy loyalty credits for purchasing the mobile broadband service.
Best Buy says consumers can use the service in 18,900 cities and 1,855 airports. Coverage is concentrated in the Northeast, Florida, central and eastern Texas and the Midwest. The service does not work outside of the U.S.