June 24, 2010, 5:33 PM

Front Gate opens up mobile ticketing

The provider of online ticketing technology integrates content on web portals and more.

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The provider of online ticketing technology integrates content on web portals, mobile sites and social networks.

With its recently expanded suite of online ticketing technology and services, Front Gate Tickets is enabling ticket sellers to enter content about events and tickets once into a software-as-a-service online ticket management system for immediate distribution to their own e-commerce site, mobile commerce applications and social media networks as well as to the hosted online tickets portal Front Gate provides to its clients at FrontGateTickets.com.

“Our clients put all their ticket information into our ticket management system, then click to make tickets go on sale in multiple channels,” says Jeff Kreinik, director of sales and marketing.

He adds that Front Gate recently upgraded its technology to enable information in ticket management system to render in an easy-to-read format on Apple Inc.’s iPhone; Front Gate also has other projects in the works to render content on Android and BlackBerry smartphones. “As soon as content goes live on our regular tickets site, customers can see the same tickets for sale and click to buy them on a client’s mobile site,” Kreinik says.

“Mobile ticketing is a key component to selling shows in our market,” says Michael Goldberg, owner of Belly Up, Aspen, which hosts musical performances in Aspen, CO. “While Aspen is a small town, our clientele wants to buy tickets via their mobile phones because it’s timely, easy and convenient.”

Front Gate spent several months developing its own software for rendering web site content on mobile devices, he adds. The company also works with third-party developers to integrate its content, including ticket buy buttons, in mobile phone apps.

In addition, Front Gate last week introduced a plug-in for e-commerce sites developed in the WordPress open-source technology environment. The plug-in enables ticket sellers to develop ticket-selling microsites with content automatically updated from the Front Gate ticket management system, Kreinik says. Although WordPress is best known as a technology platform for developing blogs, Front Gate uses its open-source technology with the PHP programming language to develop e-commerce sites, he adds.

Front Gate has also developed its own software for extending content from its ticket management system to appear on clients’ pages on social media sites, including Facebook and Twitter.

Front Gate serves hundreds of clients within four market segments—music festivals, music venues, performing arts centers and touring artists. In addition to Belly Up, Aspen, clients include the annual Lollapalooza Festival in Chicago, Higher Ground in South Burlington, VT and Stubbs BBQ in Austin, TX.

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