Retailers shift their ad spending from TV, radio and print ads to digital ads.
Industry veteran Alison Kenney Paul takes the helm of the 1,400-person division.
Consumer products industry veteran Alison Kenney Paul last week took the helm of the retail practice at accounting and consulting firm Deloitte LLP, which includes more than 1,400 professionals, Deloitte says. She succeeds Stacy Janiak, who has led the unit since July 2007 and will continue to provide audit, internal control, merger-and-acquisition and other services to Deloitte’s Fortune 500 consumer business clients as partner in the firm’s Audit & Enterprise Risk Services practice.
Paul, who was also named a vice chairman last week and is based in Chicago, joined Deloitte in 2002 with more than 20 years of experience with consumer products and retail companies. At Deloitte, she has led a variety of global retail client engagements, most recently as a principal in the firm’s strategic relationship area.
“Alison brings an impressive record of outstanding service to many of Deloitte’s retail clients, and her extensive experience and relationships in the industry have distinguished Alison throughout her career,” says Bill Freda, Deloitte’s U.S. managing partner for clients and markets. “I am confident that she will continue to elevate our retail practice.”
“Over the past few years, the retail industry has experienced a dramatic shift in consumer values and priorities,” says Paul. “While retailers renew their relationship with the American consumer, they will also look to master efficiencies, secure greater market share and increase profitability. I am excited to guide the Deloitte retail team as we work with clients to help them navigate this new retail environment and target opportunities for growth.”
Among the areas covered recently by Deloitte’s retail practice is how retail chains can capitalize on the growth of the online channel.
Paul is also the current president of the Network of Executive Women, an organization that works toward attracting, retaining and advancing women and a diverse workforce in the retail and consumer products industries.