The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Mr. Porter will debut in January, the women’s fashion retailer says.
Online women’s fashion retailer Net-A-Porter LLC plans to launch in January a site called Mr. Porter that will be dedicated to menswear. The site, MrPorter.com, will sell clothes from such brands as Ralph Lauren, Burberry and YSL.
Like Net-A-Porter, the men’s site will offer shoppers advice about style—the women’s site, for instance, has recommendations about what items go together—and same-day shipping in London and New York.
Net-A-Porter is No. 83 in the Internet Retailer Top 500 Guide.
The site’s expected launch comes as the web-only retailer marks its 10th anniversary. Earlier this month, Compagnie Financière Richemont SA, a French company that makes luxury goods, completed its acquisition of 93% of the online retailer. The company spent 350 million British pounds ($534.5 million) for the stake.
Net-A-Porter sells items from more than 300 designers.