June 7, 2010, 1:59 PM

Performance Bicycle names a marketing head

Cindy Marshall will oversee the retailer’s branding and marketing.

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Performance Bicycle named Cindy Marshall chief marketing officer.

Marshall will oversee the multichannel retailer’s branding and marketing efforts.

Marshall previously worked as president of Pace E-Commerce, a division of Pace Communications, where she worked on the marketing efforts for several retail web sites. She has also held marketing positions at L.L. Bean Inc., No. 24 in the Internet Retailer Top 500 Guide, The Vermont Country Store and Ross-Simons Inc., No. 155.

“Cindy’s experience and success with brand-name, multichannel retailers is a huge asset to the Performance team,” says Jim Thompson, CEO of Performance Inc. “She will help us achieve our goal of making Performance Bicycle the go-to destination in cycling, whether a guest rides every day or hasn’t been on a bike since they were a kid."

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