May 26, 2010, 9:23 AM

Musicnotes launches one iPad app and has two updates planned

The app allows consumers to type comments on the sheet music and zoom in.

Musicnotes Inc., an online retailer of downloadable sheet music, launched an iPad app last week that enables musicians to connect with their digital sheet music libraries. The app allows consumers to type comments on the sheet music, as well as zoom in and quickly jump to any page in the song.

“It’s had some impact on sales, but more than that, it’s increased awareness of our brand,” says Tim Reiland, chairman and CFO. The retailer has two updates planned—one Reiland hopes to be available next week and another that will be released later this summer—to help spur sales.

The first update will allow musicians to use a virtual pen and highlighter to mark up each sheet and change the background look of the page.

The second update will enable musicians to transpose downloaded sheet music and organize their sheet music into set lists, says Reiland.

Musicnotes, No. 496 in the Internet Retailer Top 500 Guide developed the app and the updates in-house.

Sales via the app represent a small portion of the retailer’s 25% growth over the first four and a half months of 2010 compared to 2009, says Reiland.

That growth is largely spurred by a 15% year-over-year increase in traffic. More consumers are converting, he says, since the retailer has added about 15,000 new songs to its catalog, “so people are finding what they’re looking for,” says Reiland. That’s pushed the site’s conversion rate to 4%, he adds.

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